Friday 29 September 2017

"I'm not right...inside": Wild Ones' return with classic new album

Wild Ones by Jeremy Hernandez
US band Wild Ones are due to release a new album of sparkling slightly skewed electro pop at the beginning of October. The title, Mirror Touch, refers to the medical condition mirror touch synesthesia and to the "physiological experience of empathy. How can you know yourself when in public you become everyone else?" It's this sense of contradiction and disorientation that runs through the album.

From a musical perspective, the band grew up on Cocteau Twins and En Vogue, and this knowledge provides you with a good bit of context when it comes to approaching their sound. On one hand there is a dark synthy element to a lot of the songs but this sits alongside the more evident bouncy electro pop and R&B elements.

Opening track 'Paresthesia' is all crashing electro chords, heavy synths and insistent, nagging percussive urgency. Singer Danielle Sullivan's vocals are reminiscent of Visions era Grimes, and are similarly sweetly endearing. This is a very bouncy track but in an offbeat way; wonky pop at it's best, with a great hook and chorus. It's a real ear worm, not to mention being a strong contender for song of the year. Sublime, euphoric and blissful despite it's dark lyrics.

The synth led 'Do you really' is a less urgent piece, but has similarly great hooks and bridge. More Naked And The Famous or Metric than Grimes, it's very sing along to. It's followed by the bouncy electro pop of 'They're not me', and the emotive and sweet electro ballad 'Invite Me In', which seems a good cousin to our friends Overcoats and their more electro orientated work. The most recent single, the soft and gorgeous lullaby 'Standing in The Back at Your Show', is similarly lovely.

Perhaps the most subversive track here though (aside from 'Parasthesia') is 'Wanna be your man', which follows the sad piano, crashing drums and swooping guitar of the instrumental 'Night Shift'. This is a laconic slice of electro pop that comes across like early Sugababes via Blondie and is just too good. This is woman as sexual pursuer, the swaggerer, the aggressive one. It has all the hallmarks of a pop classic and sits nicely along recent works by Gothic Tropic and Overcoats.

It's followed by the big song with big emotion that is 'Love + Loathing', in which brooding verses contrast with the emotional explosion of the chorus."Infatuation is so hard to hide"acknowledges Sullivan. There is a similar urgency to 'Forgetting Rock'N'Roll', with its pounding drums, swaggery synths and blurred and disoriented backing vocals, all making for good post disco electro pop.

The album ends with the bouncy but lyrically outspoken, shouty chorus fuelled 'No Money', which is another slice of classic electro pop. "Another hundred billion dollars gets me closer to God" snarls Sullivan in what is a (probably) unintentional nod to Nine Inch Nails, a reference only enhanced by the excellent insistent and unyielding drums at the end.

A perfect wonky pop album then, intelligent and innovative, also catchy as hell.

Mirror Touch is out on Topshelf on 6 October

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